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UNWOMEN #BRIDALUNIFORM

14th Most Effective Campaign in the World - WARC 2020, D&AD Pencil, 3 x Cannes Lions, Clio Silver
WARC Strategy Gold, Grand Prix Effie, Glass Spike, Glass Dubai Lynx, Gold AdStars, Communication Arts Advertising Annual

In a country where child marriages are common we decided to shock the very audience who celebrated wedding like no tomorrow at the most awaited Bridal Show of the season, because NOT ALL WEDDINGS ARE MEANT TO BE CELEBRATED.

Amongst the supermodels embellished in heavy bridal outfits, the showstopped was a small girl who came out quietly walked the ramp wearing a public uniform but with the embellishments of a bride along with a jewellery item called the "Nat"(a nose ring) which has the cultural significance of a virgin bride to be deflowered.

The audience felt silent and within seconds of grasping the idea behind this stunt, social media flared up with images of young girl thus creating an uproar to make it illegal to marry any girl under 18.

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