Women in Pakistan are aware about breast cancer but do not take the necessary steps to check themselves because of the basic concept of shame. However, women across Pakistan get themselves waxed every month as part of their self-care, which is also where they are not shameful of getting bikini wax, we decided to partner with Gharpar, which is an app for booking waxing services among other beauty based services and train their beauticians through dotors from Indus Hospital to self-examine.
Now everytime a woman books an appointment from Gharpar for waxing, the trained beautician urges the client to self examine by mirroring what the beautician has learnt in the training. This helps women to check themselves monthly thus creating a habit which is what would save them if they see any irregularities in their breast examination.